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Privacy Policy for Lullawear

Last updated: [Date]

1. Introduction

Welcome to Lullawear! Protecting your privacy is of paramount importance to us. This Privacy Policy describes our practices concerning the collection, use, disclosure, and safeguarding of your personal information in accordance with UK law.

2. Age Restrictions

Our services are designed for users aged 18 and above. We do not knowingly collect or solicit personal information from individuals under 18 years of age. If you are under 18, kindly refrain from registering for our services or sending any personal information about yourself to us. In instances where we become aware that we have collected personal information from someone under the age of 18, we will act promptly to delete that information. If you suspect that an individual under 18 has provided us with personal information, please alert us at

3. Data Protection Officer

We have appointed a Data Protection Officer (DPO) to oversee our data protection strategy and ensure compliance with the relevant laws and regulations. If you have any questions or concerns regarding our data handling practices, you can reach our DPO, James Peden, directly at

4. Legal Basis for Processing

Our main reasons for processing your data are:

  • Consent: Obtained explicitly from you.

  • Contractual Obligations: Processing essential for fulfilling our contractual responsibilities.

  • Legitimate Interests: Processing essential for our or a third party's legitimate interests, unless there is a valid reason to protect your personal data that overrides such interests.

5. Information We Collect and Use

We gather various data types, including:

  • Personal Identifiable Information (PII) for order fulfilment and communication.

  • Bank and credit card details for payment procedures.

  • IP address and related data for analytics.

  • User interaction data with our website.

6. Data Transfer and Third-Party Sharing

  • Certain information is shared with third-party shipping partners for product deliveries.

  • We may also share data with entities like Google Analytics and Google Search Console.

  • Data transferred outside the EEA is ensured to receive the same protection level as within the EEA.

7. Cookies and Web Beacons

Cookies are small text files placed on your device to store data. We and our third-party partners use cookies and similar technologies for various purposes, including storing your preferences, ensuring you can sign in, providing interest-based advertising, combating fraud, and analyzing product performance.

You can choose to accept or decline cookies. While most browsers automatically accept them, you can modify settings to decline if preferred. However, this might impact certain functionalities of our services. Web beacons (or clear GIFs) are small electronic images on web pages or emails, helping deliver cookies, count visits, understand usage, and measure email campaign effectiveness.

8. Data Retention

Your data is held for durations necessary to fulfil the purposes of collection, in compliance with legal, accounting, or reporting requirements.

9. Your Rights

Under the GDPR and UK Data Protection Act 2018, you possess rights concerning your personal data:

  • Access: Request our held data about you.

  • Correction: Update incorrect or incomplete data.

  • Erasure: Request data deletion by emailing with "Delete Data" as the subject.

  • Data Portability: Obtain and reuse your data.

  • Objection & Restrictions: Challenge or request a limit to our data processing.

  • Automated Decisions & Profiling: Inquire about any automated decision-making we employ.

10. Data Breaches

If a data breach arises, we have established protocols to notify impacted individuals and the ICO within 72 hours, particularly if there's a significant risk to individual rights and freedoms.

11. Complaints

If you have concerns about our data handling, you have the right to approach the UK's Information Commissioner's Office (ICO).

12. Review & Updates

Our Privacy Policy undergoes periodic assessments to ensure its current relevance and compliance with existing regulations.

13. Contacting Us

For any queries, feedback, or rights exercising, reach us at

Thank you for choosing Lullawear!

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